With the Spring Summer 2025 campaign, Gianni Chiarini Firenze presents the new brand image: essential, sophisticated and contemporary.
Inspired by the creative concept "Journey to self-discovery", the brand writes a new and important chapter. A deeply introspective journey that leads to new awareness.

At the center of this story is the woman of the brand: conscious, free and authentic. Each bag becomes its inseparable travel companion, a symbol of elegance, strength and security. Wearing it is not just a gesture, but an affirmation of oneself, a perfect balance between functionality and style, lived with innate naturalness.